Tinder Pulls Back on Metaverse Dating Plans

Match Group has said it is reducing Tinder’s aspirations for metaverse dating and ditching plans to provide an in-app Tinder Coins currency in the wake of unsatisfactory financial results for the most recent quarter. According to CEO Bernard Kim of parent company Match Group, Tinder CEO Renate Nyborg, who just last September became the dating app’s first female CEO, is also resigning from her role.

Prior to this, Nyborg outlined bold goals for Tinder’s strategy to the Metaverse. According to The Verge, Kim claims that he has now instructed Hyperconnect to cut back. Hyperconnect, a business that specializes in video, artificial intelligence, and augmented reality technology, was acquired by Tinder last year.

“Given uncertainty about the ultimate contours of the metaverse and what will or won’t work, as well as the more challenging operating environment, I’ve instructed the Hyperconnect team to iterate but not invest heavily in metaverse at this time,” Kim said.

Kim added that the company is rethinking its plan for Tinder Coins. “After seeing mixed results from testing Tinder Coins, we’ve decided to take a step back and re-examine that initiative so that it can more effectively contribute to Tinder’s revenue,” he wrote in the earnings release.

If you have enjoyed this article follow Polarity Technologies Ltd on FacebookTwitterLinkedIn and Instagram.

Leave a Comment

Your email address will not be published.