Snapchat Introduces “Snapchat Plus”

With its newly introduced paid subscription service Snapchat Plus, Snapchat is already experiencing success. The popular app claims that since introducing Snapchat Plus in late June, it has gained 1 million paying users.

For $3.99 per month, Snapchat Plus subscribers get early and exclusive access to features like customizing the app icon and seeing who re-watched their story. The first significant product for paying customers, Snapchat for desktop, was made available to subscribers in July.

Additionally, Snapchat has launched a fresh set of features for its more than 1M Plus users a couple of days ago. One of the improvements is priority story responses, which increase the visibility of Plus subscribers’ comments when replying to Snap Stars. Other additions are purely aesthetic, such as new app icon designs and customized backgrounds for users’ Bitmoji characters, according to The Verge. The ability to add an emoji that friends can see after viewing a Snap will also be available to subscribers.

In an attempt to establish new revenue streams, Snap launched its paid version. It is one of several businesses that have been impacted by changes to Apple’s privacy settings that were implemented last year and which affected its advertising business, which is a crucial source of revenue for Snap.

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