TikTok is releasing new tools to encourage users to properly credit and attribute creators’ work. TikTok announced Wednesday that when users post videos containing trendy dances, joke formats, and editing techniques, they will be able to tag the creators who started the trend.
As Polarity Technologies has learned from NBC News, TikTok producers, many of whom are members of underrepresented groups, have pressed the platform to appropriately reward trend creators. Some Black TikTok makers refused to choreograph routines to Megan Thee Stallion’s “Thot S — -” last year in protest of non-Black creators going viral for re-creating their dances without crediting them. Many creators have now taken to publicly shame companies who use their viral content without paying them.
“We’re always exploring new ways to amplify the voices of our creator community and celebrate the innovative content creators share on TikTok,” TikTok’s director of creator community, Kudzi Chikumbu, wrote in a blog post.
The new crediting feature is available on the video posting page for TikTok users. When they’re ready, they may tap the new “video” symbol to navigate through all of the videos they’ve liked, favourited, or posted, or from which they’ve used the same audio.