Apple Introduces AirTag

Apple has developed the Find My ecosystem with AirTag, an iPhone accessory that provides a private and secure way to easily locate the items that matter most.

AirTag is a little accessory with that lets iPhone users to securely locate and keep track of their valuables using the Find My app.

The elegantly designed accessory, helps iPhone users keep track of and find the items that matter most with Apple’s Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag has been available to the public since the end of April. As Polarity Technologies has learned, consumers can purchase AirTag in one and four packs, for $29 and $99 respectively.

What makes AirTag even cooler is the fact that it can be personalized. Specifically, customers can personalize AirTag with free engraving, including text and a selection of 31 emoji, when purchasing from or the Apple Store app.

According to Apple, “Each round AirTag is small and lightweight, features precision-etched polished stainless steel, and is IP67 water- and dust-resistant.2 A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery.3 AirTag features the same magical setup experience as AirPods — just bring AirTag close to iPhone and it will connect. Users can assign AirTag to an item and name it with a default like “Keys” or “Jacket,” or provide a custom name of their choosing.”

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