TikTok, the most rapidly growing video sharing app has started looking for ways to capitalize on its huge success.
As we have already discussed in a previous article of Polarity Technologies’ blog, the popular app enables users to shoot, edit and share 15-second videos. Editing tools and additional features like filters, animation, music and special effects make TikTok videos entertaining and fun to watch.
Many companies have already expressed interest in promoting their brands on TikTok, therefore a range of new ad options and tools are being formulated and tested by TikTok team.
According to Social Media Today, “One of those options is TikTok’s new self-serve ad platform, which some businesses already have access to in beta. It’s still in development, essentially, but gradually, TikTok is rolling it out to a broader audience, and in line with this, the platform has this week published a new overview of its ad options, available via its self-serve tool.”