Snapchat Launches New Features

At the end of last year, Snap introduced Lens Studio, a platform that allows developers to create AR lenses for Snapchat. Polarity Technologies Ltd learned that today, the company is announcing new features for Lens Studio, including seven brand new templates for the creation of face lenses. Read the full article from TechCrunch.

Before now, only World Lens creation was available to everyone within Lens Studio, meaning developers could create 3D AR objects but not overlay AR experiences over faces. Now, developers can create Face Lenses, with seven different templates from which to choose.

Alongside the new templates, Snap is also integrating with Giphy to give Lens Studio developers access to Giphy’s massive library of animated GIF stickers.

With the introduction of these new features, Snap is opening up these third-party lenses to the public with the launch of Community Lens Stories. Each story will include public Snaps submitted on Our Story that highlight a community lens. Folks can swipe up on one of these Snaps to unlock the lens, or browse other Lenses by tapping the ‘i’ button above a Community Lens in the carousel.

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