Cyberattacks have become well known in today’s world. Polarity Technologies Ltd shares the latest on how brands can protect themselves.
The price of falling victim to cybercrime is much costlier than simply losing data. Cyberattacks can permanently tarnish a company’s reputation. Take the Target breach, for example. Last year, Target agreed to an $18.5 million multistate settlement from a 2013 incident when hackers gained access to over 40 million customers’ credit card information, marking this as the largest data breach in history.
The effects of a cyberattack can be devastating, but many businesses operate under the assumption that they are immune to attack. Although most enterprises implement some form of cybersecurity protection, they remain vulnerable if it is not properly managed and maintained. With so much information being stored online, in the cloud and on mobile devices, it is time to make security everyone’s priority. Cybercriminals hide behind the elusive exterior of ads and apps. They use malware and ransomware to exploit their victim’s vulnerabilities and attack their networks.
Read the full article from Adweek.