Instagram Removes the Pressure of ”Likes”

In an effort to encourage users to focus on connecting with each other rather than counting likes, Instagram is testing now a new way of displaying likes under the posts.

Likes in Instagram are currently a measurement of success. ”Likes” boost people’s self esteem, but what happens when users do not get the desired number of likes?

Instagram, has removed the number of likes shown under each post in some countries including Italy, Ireland and Japan so that the users, and especially the younger ones, do not feel the pressure to be ”liked”.

According to BBC, ”At the moment, Instagram users see a running total of people who have liked a post. In the trial, users will see a user name “and others” below posts.”

Instagram aims to encourage people to focus more on telling their story and feel less judged.

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