The digital world and especially social media move unbelievably fast. Social media giants add, remove and edit features at a blink of an eye.
Polarity Technologies Ltd has learned from Social Media Today about a very interesting shift in social media advertising.
Until recently, page managers could set an Instagram advertising campaign only through Facebook Ad Manager. But now Instagram will enable new advertisers to create campaigns directly from their Instagram account, as reported by AdWeek.
It’s worth mentioning though, that this option will only be available in the US and Turkey at this stage.
As Social Media Today said, “The key proviso here being ‘for the first time’ – most Instagram advertisers have already connected their profile to Facebook Ad Manager, as has been required, and those businesses won’t now have to option to disconnect their Instagram profile from their Facebook Page, and still have the capacity to run ads.”
To create a new ad, you only have to follow 5 easy steps.
- Go to your Instagram Account
- Tap the post you’d like to promote
- Tap Promote
- Fill in your campaign details
- Tap Create Promotion