Last year, Amazon and Google both backed their voice-activated devices with huge ad budgets across more than 28,400 TV airings, according to Spigot Inc. Facebook spent $131 million on TV alone during the fourth quarter to promote it’s video-conferencing device portal, amazingly outspending Amazon and Google (which is no easy feat)!
Tech companies are currently using TV’s brand-building power to promote their devices to a broad plethora of potential consumers. Experts are suggesting that the massive ad-spending trend will continue in the 2019 year, but indicate Facebook could potentially struggle with maintaining it’s aggressive ad spending.
The race for tech companies to control the living room is increasingly relying more and more on advertising, specifically TV advertising.
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