Polarity Technologies Ltd learned that WhatsApp is leaving no stone unturned in order to improve its user’s experience by providing them more tools to easily manage it. The instant messaging service has added a new feature dubbed ‘High Priority Notification’ for Android beta users. This feature is similar to the pinned chats facility that WhatsApp rolled out last year.
Apart from ‘High Priority Notification’ feature, WhatsApp has also rolled the ‘Dismiss as Admin’ feature, aimed at the WhatsApp groups. Spotted by WABetaInfo, this new feature will allow one group administrator to demote other admins without even deleting the person from the group. Read the full article from Deccan Chronicle.
At the end of last year, Snap introduced Lens Studio, a platform that allows developers to create AR lenses for Snapchat. Polarity Technologies Ltd learned that today, the company is announcing new features for Lens Studio, including seven brand new templates for the creation of face lenses. Read the full article from TechCrunch.
Before now, only World Lens creation was available to everyone within Lens Studio, meaning developers could create 3D AR objects but not overlay AR experiences over faces. Now, developers can create Face Lenses, with seven different templates from which to choose.
Alongside the new templates, Snap is also integrating with Giphy to give Lens Studio developers access to Giphy’s massive library of animated GIF stickers.
With the introduction of these new features, Snap is opening up these third-party lenses to the public with the launch of Community Lens Stories. Each story will include public Snaps submitted on Our Story that highlight a community lens. Folks can swipe up on one of these Snaps to unlock the lens, or browse other Lenses by tapping the ‘i’ button above a Community Lens in the carousel.
Polarity Technologies Ltd learned that Google recently took the wraps off an all-new design for its Gmail email client. Amongst the slew of design changes, the US company has introduced a new Confidential Mode, which could change how you use your Gmail account to send emails. Read the full article from Express.
The all-new design brings a slew of changes, including the ability to quickly reply to emails with an automatically-regenerated response, and snooze emails to a later time. The new look also enables Gmail users to place calendar appointments side-by-side with messages, which should help avoid doubling-booking, or missed events.
Google will also introduce a new feature, dubbed Confidential Mode. According to technology blog The Verge, the new feature allows Gmail users to control what happens to their message after it is sent. Gmail users who use Confidential Mode will be able to stop recipients from forwarding select emails. It can also purportedly be used to prevent recipients from copying, downloading, or printing the content of the email. This should allow users to place more trust in email, and send confidential information they might have previously avoided sending via Gmail.
Following the blockbuster update, Gmail users will also be able to require recipients enter a passcode (generated via SMS) to open their emails. An expiry date – after which the email vanishes from the recipients’ inbox – is also possible in the redesigned Gmail app.
There’s currently no word on a final release date, however, a message to early access testers hints at a launch date in the coming weeks.
Polarity Technologies Ltd learned that adults in the UK do not mind ads on mobile if they are properly optimized. Read the full story from Marketing Tech News.
Ads can be annoying, especially on mobile. But, according to research IAB UK the main source of annoyance for consumers using mobile is not the ads themselves, but the fact that a lot of them aren’t optimised for the format.
12,000 UK adults were asked about their feelings towards mobile advertising, and the vast majority of them are in favour of ads in order to keep online content free. 84% prefer ads to paying for an ad-free experience. “A sustainable future is about making the experience work for everyone in the digital ecosystem, most importantly, people,” said Tim Elkington, Chief Digital Officer at IAB UK.
“Context is not a new concept, but we are still seeing a lot of ads not fit for purpose, and this report shows there are big benefits for brands that optimise for smartphones.”
The biggest factor that is likely to squander consumer goodwill towards ads is anything that makes whatever they are trying to do more difficult to do. Clunky, screen-filling ads that have people furiously jabbing at their screens are not likely to end in a conversion, unless by accident.
“When it comes to mobile, brands often use TV ads or desktop creative for a mobile environment and expect it to work. This is not the right approach and never will be,” said Ben Phillips, Global Head of Mobile, at MediaCom.
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